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Why institutional trust in Canada isn't translating into deployed capital
By Julie Sheremeto profile image Julie Sheremeto
3 min read

Why institutional trust in Canada isn't translating into deployed capital

Canada ranks as the top "stay-or-grow" market in CPP Investments' latest survey of institutional investor confidence, with 94 per cent of respondents anticipating they will maintain or increase their Canadian exposure; only Japan ranks ahead of Canada for expected increased investment deployment. The country's banks rank second in soundness among G7 nations. Its regulatory framework consistently ranks at the top for transparency and rule of law. And yet the pension funds that assign those scores deploy most of their $2.6 trillion in assets elsewhere.

The disconnect has a name in the research: the execution gap. Trust, it turns out, is a necessary condition for investment but not a sufficient one. Institutional investors view Canada the way someone might view a well-maintained car they already own but rarely drive. The trust is real. The appeal of the alternative is stronger.

The structural problem trust doesn't solve

High investor confidence measures the absence of certain risks. It means the legal system is predictable, the political environment is stable, the currency is credible, and the institutions are transparent. What it does not measure is opportunity. Canada scores well on the dimensions that prevent capital flight. It scores poorly on the dimensions that attract new deployment.

Energy transition projects represent the largest single bucket of potential institutional capital in Canada, energy transition projects represent the largest single bucket of potential institutional capital in Canada needed to support the path to net-zero by 2050, but the regulatory approval timeline for a major power plant, transmission line, or solar farm can stretch beyond the horizon an institutional investor is willing to wait. A pension fund evaluating two opportunities with comparable risk-adjusted returns will choose the one it can get in the ground faster. That choice reflects a judgment that trust alone does not compensate for execution delay, signaling what the research calls a "safety premium trap."

Canada's stability makes it a haven during geopolitical volatility, which raises its score on confidence indices, but that same stability signals to growth-oriented capital that the market lacks urgency. Investors trust the system enough to accept lower returns, which makes Canadian opportunities less competitive against higher-growth alternatives in the U.S. or Europe. The trust ranking rises while the capital flow stagnates.

Where the capital actually goes

The so-called Maple Model, the strategy Canadian pension funds pioneered of investing directly in power plants, transmission grids, toll roads, and ports rather than through intermediaries, is now taught at business schools worldwide. Those same funds invest the majority of their portfolios outside Canada. CPP Investments, Ontario Teachers', CDPQ: their largest holdings are in American real estate, European renewables, Asian logistics hubs. The model works. The domestic market is too small to absorb the scale of capital these institutions manage without concentrating risk.

That creates a narrative problem Canada cannot regulate away. When the world's most sophisticated institutional investors are Canadian but invest elsewhere, the signal to other global capital is that Canada lacks sufficient return potential at the scale required to move a multi-billion-dollar portfolio. Trust becomes a lagging indicator: proof that nothing will go catastrophically wrong, but not evidence that anything will go meaningfully right.

Power plants, transmission lines, renewable energy facilities, and housing remain the two sectors where demand for capital most exceeds supply. Both are bottlenecked by approval processes that span multiple levels of government and environmental review timelines that institutions view as execution risk regardless of how sound the legal framework is. Investors need projects that move from regulatory approval to ground-breaking within 18 to 24 months. The system is structured to deliver timelines twice that length.

Trust is portable in a globalized financial system. The confidence Canada has earned does not sit idle. It flows into Canadian-owned firms operating in faster-moving jurisdictions. The execution gap, left unaddressed, becomes a productivity gap. High scores and low deployment can coexist for years. Eventually, one of them adjusts.


Sources

  1. The Globe and Mail - Canada ranks highly on trust among global investors but must prove it can deliver the projects, survey says - 2026-09-09. https://www.theglobeandmail.com/business/article-canada-trust-cpp-investments-survey-summit/
  2. Global Affairs Canada - Key facts about Canada's competitiveness for foreign direct investment - 2026-05-01. https://international.canada.ca/en/global-affairs/corporate/reports/chief-economist/international-investment/2026-05-key-facts
  3. Benefits Canada - Canadian trusteed pension funds hit $2.6 trillion in Q4 2025 - 2026-06-23. https://www.benefitscanada.com/canadian-investment-review/db-investments/canadian-trusteed-pension-funds-hit-26-trillion-in-q4-2025-report/